To promote public private partnerships in the field of digital agriculture innovation, the International Food Policy Research Institute (IFPRI) funded by the USAID under the Evaluating Impact and Building Capacity (EIBC) project, partnered with an Egyptian local agri-tech startup called “Mahsoly” to launch a new price monitoring feature in Mahosly’ s mobile application, in a launch event held on 5 June 2024, in Cairo, Egypt. The launch event titled “Launch of Mahsoly: New Price Monitoring Tool for Smallholders” was attended by high level representatives from the Ministry of Agriculture, donor organizations, academic, researchers, and experts in the field of agriculture.